To raise awareness and spread hope for men with prostate cancer and their caregivers, Advanced Accelerator Applications, International (AAA), a Novartis company, is collaborating with patient organizations for the 2020 Hope Is Like Air campaign. The initiative aims to spread hope and awareness with thousands of blue pinwheels across the U.S. and Europe, as blue is the color chosen to represent the prostate cancer community.
“Like the air we breathe, hope is critical to cancer patients and their loved ones,” said Rachel Levine, Global Head of Communications and Patient Advocacy. “Through the blue Hope Is Like Air pinwheels, we aim to show support for the millions of men with prostate cancer and their caregivers and families as they navigate the challenges of the disease.”
2019 was the inaugural year for Hope Is Like Air in the US and The Bahamas. Because of the significant engagement from patient advocacy groups, this year we are expanding to Europe.
About Prostate Cancer1,2
Prostate cancer is the second most common form of cancer in men worldwide. Risk for the disease increases with age, for men who are black and for those who have a family history.
Symptoms can vary, and some men do not experience any symptoms, therefore screening is important. The standard screening procedure is a PSA blood test, which measures the prostate-specific antigen protein in the blood. If the PSA is elevated, a biopsy may be required.
Participating Patient Group Websites
AAA would like to the thank the following groups for everything they do to support patients and families and for participating in the 2020 Hope Is Like Air campaign: